Together with stakeholders along the entire paint value chain, from the production, distribution, application and use phase of paints, we analyzed major market needs and sustainability drivers.
With our Sustainable Solution Steering method we look at different areas to determine where a product stands and how it can contribute to sustainable development. The system’s criteria are concentrated in three dimensions along the entire value chain:
Economy – potential cost savings for our customers through the use of our products
Environment – ensuring standards are met, developing environmentally sound solutions
Society – enhancing safety in production, use or end of service life, stakeholder perception of solutions
Key sustainability drivers
We identified nine key drivers of sustainable development in the architectural coatings industry. These drivers are incorporated to different degrees in products throughout our portfolio.