Formulations in the architectural coatings industry have to meet high requirements: They are expected to always provide greater performance, while saving resources in the manufacturing process. At the same time, users and consumers are looking for safe and health-friendly coatings. No matter what kind of challenge you may face – we at BASF are committed to understanding these expectations.
Sustainable development of architectural coatings
Our mission is to drive sustainable development by offering smart solutions. Therefore we reviewed our entire portfolio under sustainability aspects by our standardizedSustainable Solution Steering Method.
By identifying key drivers in the architectural coatings industry along the entire value chain, we are able to assess the sustainability contribution of each product in its specific application.
Four performance classes
We carefully evaluated benefits as well as potential concerns related to our products and rank them in four classes accordingly. The criteria can be issues that arise from scientific evidence, regulation or societal perception of a chemical product or raw material today or are expected to arise in the future. Once evaluated, each of our solutions is placed in one of four performance categories.
Only products that make a substantial sustainability contribution in the value chain qualify for the Accelerator class. Performer products must meet sustainability standards.
Products associated with an identified concern are placed in the Transitioner and Challenged classes, depending on the urgency of the issue.