Cost pressure, fierce competition, increasing regulatory and performance demands – these are some of the stiff challenges the paints and coatings industries face. Contributing to the complexity is the accelerating pace of change, driven by digitization.
But current trends also point to huge opportunities for players in industries that answer increasing demand in emerging markets, for example. At BASF Performance and Formulation Additives, we are convinced that the future belongs to those who embrace changes and turn them into opportunities. To support customers in adapting to developments and mastering the future, we are cooperating more closely than ever and introducing increasingly agile business processes.
In the following boxes, you will find more details on the solutions BASF Performance and Formulation Additives provides for specific industries – including yours.